White Lightning Cider: The Cheap and Potent Drink of Choice for Homeless Individuals

Jeremy Swain, CEO of Thames Reach, recently highlighted the growing trend among homeless individuals to consume white lightning cider due to its affordability and potency. This type of cider is often consumed quickly, with drinkers piercing holes in the cans to release gas and downing the drink rapidly to achieve a quicker 'hit' on the brain.

Several interviewees described a burning sensation while drinking this strong cider, which is believed by many to cause more stomach problems than other forms of alcohol. Shopkeepers are willing to sell this drink at discounted prices to their regular customers, with some even offering credit until welfare payments arrive.

According to Tony Goodall, author of the report, approximately half of the white cider drinkers he interviewed consume over three liters per day. Goodall attributes the popularity of strong cider among homeless individuals to its affordability, stating that many people will not drink ordinary-strength ciders due to their perception that they are too weak.

Tony Waters, a long-serving manager at Thames Reach hostel, confirms that price has been a significant factor in the migration from weak to strong cider consumption. The difference in price between strong cider and strong lager allows retailers to sell the former at a much cheaper rate while still maintaining large profit margins.

The British government's tax policy on cider contributes to its affordability, with stronger ciders like White Ace being taxed at a lower rate than other beverages. This is done to protect the traditional cider industry by encouraging investment in orchard development.

Despite its popularity, strong cider consumption comes with significant health risks and social implications. Gordon Cowper, a recovering alcoholic who now works for Thames Reach, attributes the appeal of white lightning cider to its affordability and quick effects on the brain.

As Cans of brands like White Ace, Carbon White, and White Star sell for as little as 59p, it is clear that this type of cider will continue to be a popular choice among homeless individuals. However, it is crucial to address the underlying issues driving this trend and provide support services to help those struggling with addiction and homelessness.

White lightning cider